As Brand Designer, I was responsible for crafting the visual identity and storytelling for our End of Financial Year video - a key internal communications piece celebrating the company’s successes over the past year (FY24). This project demonstrated my ability to translate complex business performance into an engaging narrative, ensuring the video resonated with internal teams while maintaining a polished, on-brand look and feel.
Although originally made to be internal, this video has been adapted multiple times to shorter chips that are shares with externally with clients and other train companies.
Personal favourite time stamps in the video (Cuts of these for quicker access coming soon!):
0:15 - 0:26 Starting the video off with big, bold stats and fun animations
1:06 -1:26 Animated neon line / light linking valuable points seamlessly
3:13 - 3:40 & 3:56 - 4:00
The video was designed to:
Engage and inspire colleagues by highlighting major achievements in customer experience, sustainability, and innovation.
Showcase progress through dynamic visuals, compelling data points, and real-life impact stories.
Reinforce brand identity with seamless integration of Avanti’s tone, motion graphics, and visual style.
