Brief: Refresh and redesign Tilting Ale to reflect Avanti West Coast's new updated brand assets.
Insight: The previous can design did not reflect the quality of the beer or the craft brewery behind it, creating a disconnect that led consumers to choose other brands.
Insight: The previous can design did not reflect the quality of the beer or the craft brewery behind it, creating a disconnect that led consumers to choose other brands.
Outcome:
Using Avanti's updated brand assets, I created a new premium design that weaves the signature spark triangle into the can’s patterns and textures. The contemporary colours, clean lines, and dynamic geometric elements reflect Avanti’s refreshed visual language while complementing RedWillow’s distinctive style.
The design sits seamlessly within RedWillow’s existing product range, matching the brewery’s premium standards, yet still stands out confidently on shelves in the onboard shop—helping reduce the likelihood of passengers choosing other brands.
