"Making feel-good travel distinctly Avanti"
Distinctive design though custom typeface that glides with the same angle as our trains. A simplified confident colour palette and activating the logo using its shape to express imagery and type in a more memorable way.
My role within Avanti's in-house studio team included guiding and art direction to help develop and evolve the existing brand assets whilst maintaining our visual identity. Hands-on design implementation across different departments and outputs.
Distinctive design though custom typeface that glides with the same angle as our trains. A simplified confident colour palette and activating the logo using its shape to express imagery and type in a more memorable way.
My role within Avanti's in-house studio team included guiding and art direction to help develop and evolve the existing brand assets whilst maintaining our visual identity. Hands-on design implementation across different departments and outputs.
Typeface by Studio Drama.
Agency used ODA.
